UK fresh dog food cost calculator
What fresh dog food really costs, after the offer ends
Butternut Box, Bella & Duke, Different Dog, Pure and tails.com all price per-dog, whether freshly cooked, raw, dehydrated or personalised kibble. The only way to see a price is to complete their signup quiz. We've done the quizzes for you: enter your dog's details once and compare every brand's real ongoing price, calculated for your dog.
- Prices sampled from each brand's own quote process
- Re-checked weekly, with the date on every result
- Independent: cheapest for your dog always ranks first
Price up your dog
Your dog's real bill
✓ PRICES VERIFIED 28 AUG 2026
| Brand | Intro price/day | Real price/day | Per month | First year | Deal link |
|---|---|---|---|---|---|
| tails.com Best value personalised kibble | £1.25 | £38.04 | £432.90 | View deal | |
| Bella & Duke raw frozen | £2.57 | £78.23 | £923.66 | View deal | |
| Pure Pet Food dehydrated | £2.57 | £78.23 | £930.34 | View deal | |
| Butternut Box fresh cooked | £3.26 | £99.23 | £1,144.26 | View deal | |
| Different Dog fresh cooked | £3.45 | £105.02 | £1,254.42 | View deal |
Prices sampled from each brand's own quote process, last verified 28 August 2026. Intro prices shown struck through because they only last a few weeks . The real price is what you'll pay from then on. Age, activity and neutering change how much food your dog needs; we price those portions from each brand's sampled pricing curve.
Already decided what kind of food?
The ranking above compares every brand we track on price alone. If you've already settled on a format, compare within it instead. The cheapest brand often isn't the same one.
Already picked a brand?
What each one costs per day, per month and across a first year, once the introductory offer has run out.
What Butternut Box costs
What Butternut Box really costs per day and per month after the intro offer ends, priced for your dog's exact weight from our own sampling.
What Pure Pet Food costs
What Pure Pet Food really costs per day and per month after the intro offer ends, priced for your dog's exact weight from our own sampling.
What Bella & Duke costs
What Bella & Duke raw dog food costs per day and per month once the intro offer ends, priced for your dog's weight from our own sampling.
What Different Dog costs
What Different Dog costs per day and per month once the intro offer ends, priced for your dog's exact weight from our own funnel sampling.
What tails.com costs
What tails.com costs per month and per day once the intro offer ends, with the kibble-only plan priced for your dog's exact weight.
Down to two brands?
Both prices side by side across six dog sizes, plus the figure nobody else publishes: how long the new brand's offer keeps its running total below what you're paying now.
Butternut Box vs Bella & Duke
Butternut Box and Bella & Duke compared on ongoing price per day, per month and across a year, with what switching between them really costs.
Butternut Box vs Pure Pet Food
Butternut Box and Pure Pet Food compared on ongoing cost per day and per year, plus what switching between frozen and dehydrated really costs.
Bella & Duke vs Different Dog
Bella & Duke and Different Dog priced side by side across six dog sizes, with the year-one and ongoing cost of switching between raw and cooked.
Pure Pet Food vs Different Dog
Pure Pet Food and Different Dog compared on real ongoing price per day and per year, with what switching between them costs across a first year.
Bella & Duke vs Pure Pet Food
Bella & Duke and Pure Pet Food priced across six dog sizes. The cheaper brand changes with weight, and this page shows exactly where it turns.
What happens after the intro offer ends?
For a mid-size dog, fresh food runs roughly £940–£1,250 a year at full price. The price most people see is the discounted first box. When we sampled all five signup funnels in August 2026, every brand's live intro offer differed from what third-party guides were reporting, because offers change faster than most comparison content is updated. Some brands price recipes individually too, so a default menu selection can sit above the base-recipe price, by about £0.25 a day on the Butternut Box plan we sampled.
That's why the calculator leads with the ongoing price per day, the number you'll actually pay from month two for years. It also shows the first-year total with the offer correctly applied for its real duration.
The price watchdog
Subscription prices change over time, and it's easy to miss until the bank statement. We re-sample every brand's pricing monthly and keep a dated log of every change: what moved, when, and by how much. If your brand's price rises, you'll know exactly what staying or switching costs before the next payment.
Tracking 5 brands since 13 July 2026. 2 price changes recorded, most recently Pure Pet Food on 10 August 2026.
- 28 August 2026 Different Dog Introductory offer added, no change to the ongoing price
- 25 August 2026 Different Dog Introductory offer withdrawn, no change to the ongoing price
- 10 August 2026 Pure Pet Food Price decreased by about 13 percent for a 14kg dog
- 3 August 2026 Pure Pet Food Price increased by about 9 percent for a 14kg dog
How the calculator works
Your dog's energy needs
Brands price fresh food on daily calories. We use the standard veterinary formula, 70 × weight to the power of 0.75, adjusted for age, activity and neutering. It's the same maths their funnels run.
Real sampled prices
We enter real dog profiles into each brand's own signup process and record the price at the final review step, including surcharges and the true intro-offer terms.
Verified, dated, ranked
Prices are fitted to each brand's pricing curve, re-checked weekly, fully re-sampled monthly, and stamped with the date they were last verified. Cheapest for your dog ranks first, and commissions never change the order.
Every brand we check
Ongoing prices for a typical 14kg adult dog, cheapest first. The order is worked out from our own sampling of each brand's quote process, and commission never changes it. Your dog's ranking may differ, so run the numbers for them.
- tails.com Personalised kibble £1.25/day Visit tails.com
- Bella & Duke Raw £2.57/day Visit Bella & Duke
- Pure Pet Food Dehydrated £2.57/day Visit Pure Pet Food
- Butternut Box Gently cooked £3.26/day Visit Butternut Box
- Different Dog Gently cooked £3.45/day Visit Different Dog
Price up your own dog to see the order that applies to their weight, age and activity. Prices shown are what you pay once the introductory offer has ended.
Fresh dog food costs: your questions
How much is Butternut Box a month?
For a typical 14kg adult dog, Butternut Box costs about £99 a month at full price (£3.26 per day, verified in their own quote process in August 2026). Small dogs start around £55 a month and giant breeds reach about £172. The intro offer (50% off your first two boxes) makes the first month look much cheaper. Our calculator shows the ongoing price you'll actually pay.
How much does fresh dog food cost per day in the UK?
Between roughly £1.07 and £5.99 per day, depending on your dog's size and the brand. For the same 14kg dog we sampled: Bella & Duke and Pure Pet Food both about £2.57/day, Butternut Box about £3.26/day and Different Dog about £3.45/day. Every figure comes from the brands' own quote funnels, not their marketing pages.
Which is cheaper: Butternut Box or Bella & Duke?
Bella & Duke is usually cheaper per day for the same dog: about £2.57/day vs £3.26/day for a 14kg adult (both last verified August 2026). They're different foods though. Bella & Duke is raw and Butternut Box is gently cooked, so the right comparison is price per day for your dog's actual weight, which the calculator works out for both.
What is the cheapest fresh dog food in the UK?
It depends on your dog's size, because brands price non-linearly: a brand that's cheapest for a Chihuahua isn't always cheapest for a Labrador. As last verified in August 2026, raw (Bella & Duke) and dehydrated (Pure Pet Food) plans generally beat freshly cooked ones on price. Enter your dog's details in the calculator to see the ranking for your dog.
Is fresh dog food more expensive than kibble?
Yes, typically 2× to 2.8× the price of personalised kibble for the same dog. For a 14kg adult (all last verified August 2026): tails.com kibble is about £1.25/day (£38/month), while fresh plans run £2.57/day (Bella & Duke) to £3.45/day (Different Dog). Beware 'from' prices though: tails advertises 'from 62p/day', but that's the smallest dogs, and a mid-size dog pays roughly double that.
Why isn't my dog's usual kibble or wet food on here?
You can already see what it costs. BowlPrice covers brands that price per dog, where the figure appears only at the end of a signup quiz, so comparing them means working through one quiz per brand. A bag of dry food or a tray of wet food from a shop carries a price on the label and a feeding guide on the back, and the daily cost is a short sum you can do yourself. What decides whether a brand appears here is how it sells rather than what's in the bowl: tails.com is a dry food and it is on the site, because it's a per-dog subscription priced the same way the fresh brands are. We haven't sampled shelf prices, so we don't quote them.
Why is my quote higher than the advertised price?
Two reasons. First, advertised prices are usually the discounted intro price, and the ongoing price after the offer ends is what you'll pay for years. Second, some brands price recipes individually, so the default menu selection can sit above the base-recipe price (about £0.25 a day on the Butternut Box plan we sampled). We record the real default-selection price at the final review step of each brand's own signup process.
How do I cancel or pause a fresh dog food subscription?
All five brands we track say you can pause, delay or cancel from your online account. If the price has risen since you joined, run the calculator before you decide: switching brands often costs less than leaving fresh food entirely, and new-customer offers apply when you switch.
How much food does my dog need each day?
It's based on your dog's resting energy requirement. The standard veterinary formula is 70 × (weight in kg)^0.75 calories per day, multiplied by a factor for age, activity and neutering. Puppies need up to 2.5× resting energy; a typical neutered adult needs about 1.6×. Each brand runs its own version of this calculation (their portion sizes differ by 10–20% for the same dog), which is why we sample prices from their funnels rather than estimating from calories alone.