UK fresh dog food head to head
Bella & Duke vs Pure Pet Food on price
The two lowest-priced fresh plans we track, and the closest-run comparison on the site. They sit near enough together that neither is simply the cheap one: the order changes partway up the weight range, so the answer genuinely depends on your dog. The bands below show where it turns.
- The closest pairing we compare, and the order changes with size
- Ongoing prices, with the introductory period taken out
- Anything cheaper than both is named on the page
Ongoing prices for a neutered 14kg adult dog on typical walks. Both verified 26 Jul 2026 from the brands' own quote processes.
Price by dog size
These two run close enough that a single headline figure would be misleading, which is why the bands under the table matter more here than on any other pairing we publish. Prices are ongoing rates for a neutered adult on typical walks.
| Dog | Bella & DukeRaw | Pure Pet FoodDehydrated |
|---|---|---|
| Chihuahua3kg | £0.79 (cheaper for this dog) | £1.17 |
| Dachshund9kg | £1.65 (cheaper for this dog) | £1.81 |
| Cocker Spaniel14kg | £2.09 (cheaper for this dog) | £2.35 |
| Border Collie19kg | £2.56 (cheaper for this dog) | £2.57 |
| Labrador30kg | £3.61 | £3.04 (cheaper for this dog) |
| Rottweiler40kg | £4.81 | £3.47 (cheaper for this dog) |
Cheaper by weight
- 2–19kgBella & Duke
- 20–60kgPure Pet Food
Raw pricing rises fairly steadily with portion size, while a dried plan flattens towards the top of the range, where a big dog's delivery is increasingly water you supply yourself. Two differently shaped curves is what produces a turning point rather than a fixed winner.
What moving between them costs
With a gap this narrow, the introductory offer does most of the talking in the first months and almost none of it thereafter. Separating the two is the only way to see what a settled year looks like. Figures are for a mid-size adult dog.
- £7.91more a month on Pure Pet Food, once both are at their ongoing price
- £94.90more a year at the ongoing prices, for the same dog
- 27days before Pure Pet Food has cost more in total than Bella & Duke, starting its offer today
- £850.70a first year on Pure Pet Food with its offer, against £762.85 staying on Bella & Duke
Priced from the position of someone past their current brand's offer, comparing that ongoing rate with a first year on the other brand including its introduction. Both figures rebuild from the models on every deploy.
Cheaper than both, for the same dog
Even the two lowest-priced fresh plans are not the floor of the market. This lists whatever we track that undercuts both of them for this dog, ranked on price, with the type of food marked against each because the cheaper option is not always the same category.
- tails.comPersonalised kibble£1.25/day
Where the order turns
The band list above is computed from the current models every time this page is built, so it is the figure to trust rather than any sentence. What it reflects is two curves with different shapes crossing once: one brand leads for smaller dogs and the other takes over further up the range.
This matters more than it sounds. Most advice about these two is written for a generic dog and then applied to every dog, which produces the wrong answer on one side of the turning point. If your dog sits near it, the difference either way is small enough that storage and preparation are the more useful tiebreakers.
What actually differs day to day
Raw arrives frozen and needs freezer space and a defrosting habit. Dried arrives on a pallet of shelf-stable packs and needs a cupboard and a minute at each meal. Neither is demanding, but they demand different things, and at this price distance that practical difference is a more honest deciding factor than the pence between them.
One methodological note, since these two are close enough for it to matter. The raw figures come from the brand's own public estimator rather than a completed signup, which the brand states excludes offers and assumes a standard delivery size. The dried figures come from a full quote. Our next sampling cycle brings both onto the same footing.
Cheaper of the two for a typical 14kg adult dog
Bella & Duke£2.09/day · £63.62/month ongoing
Take either one on its own
What Bella & Duke costs
Prices by dog size, what the introductory offer does, and every brand we track that undercuts it.
What Pure Pet Food costs
Prices by dog size, what the introductory offer does, and every brand we track that undercuts it.
Fresh food only
Raw, gently cooked and dehydrated plans compared without kibble in the ranking.
Bella & Duke vs Pure Pet Food: your questions
Which one should I pick for my dog?
Check the bands on this page against your dog's weight first, because the ordering is not constant across the range. If your dog falls close to the turning point, the annual difference is modest and the decision is better made on whether you have freezer room and whether you want to prepare anything at mealtimes.
Is raw food cheaper than dehydrated?
Not as a rule, which is the interesting thing about this pairing. It holds for part of the weight range and reverses over the rest, because the two formats scale differently as portions grow. Any source telling you one format is categorically cheaper than the other is generalising from a single dog size.
Do either of these need a freezer?
One does and one does not, and that is often the deciding factor at this price distance. A raw plan for a mid-size dog wants a real amount of freezer capacity set aside on a repeating cycle. A dried plan stores at room temperature and takes up cupboard space instead.
Are the introductory offers comparable?
They are different in both size and length, which is why comparing first-box prices between these two tells you very little. The switching block above puts them on the same footing by running a complete year on each, so the offers are counted at their real duration rather than as a headline percentage.