Pure Pet Food price history

Tracked since 13 July 2026. Prices verified 14 October 2026.

Has Pure Pet Food put its prices up?

Yes. Our log records one confirmed price change at Pure Pet Food since we started recording on 13 July 2026, and one more that we have since corrected. Each is listed below with its date, the size of the move for a 14kg adult dog and, where we corrected it, what it turned out to be.

Pure Pet Food doesn't publish a price list. It quotes a price per dog at the end of its signup, so the only way to know whether it has changed is to ask it again. We walk that signup ourselves at five dog sizes and record what it quotes, and this page is every reading we hold.

Price per day at every reading

The ongoing price for a neutered adult dog on typical walks, delivered, after the introductory offer ends, newest first. 14 readings: six full readings and eight weekly checks.

Scroll the table sideways to see every dog size →

A full reading walks a whole set of dog profiles through the signup and records every quote. A weekly check re-prices the sizes shown and compares each with the reading before. A dash means that size wasn't part of that check. Figures are shown to the penny, exactly as quoted.

Changes logged

• 10 August 2026 Pure Pet Food ▼ 13% Price decreased by about 13 percent for a 14kg dog Corrected 13 August 2026: The reading above is accurate. The interpretation is not: this was very probably a portion change, not a price change. What a given dog cost per day did genuinely change, so a subscriber on this brand would have seen their bill move. What did not change, as far as we can now tell, is Pure's price list.
• 3 August 2026 Pure Pet Food ▲ 9% Price increased by about 9 percent for a 14kg dog

What these figures cover

• Ongoing, not introductory. Opening offers change far more often than prices do, so they are logged separately and left out of every figure here.
• The same dog as the rest of the site. A neutered adult on typical walks, so any figure here can be checked against the calculator and what Pure Pet Food costs today.
• Price per day, not per pack. A brand can change a pack size without changing what a dog costs to feed, and a per-day figure for the same dog is the number a subscriber actually pays.
• Pure prices in bands of recommended daily calories rather than on a smooth curve. A dog's price moves only when its recommended portion crosses from one band into the next, so a change to how much food Pure recommends can change what a dog costs while its price list stays where it was.
• That explains the dip and return in the table in August. At one reading Pure's signup recommended slightly smaller portions for every dog we checked, which took two of our sizes into cheaper bands. At our next reading, three days later, the portions were back where they had been, and those two prices with them. As far as we can tell nothing on Pure's price list moved either way, so the return is a reading here rather than a logged change.
• Every figure is for Pure's default delivery cycle, which is what its signup quotes unless you change it. Larger deliveries taken less often cost less per day, and those prices are not tracked here.
• The figures are for Pure's gently dried, just-add-water range. Its signup also offers gently baked clusters and a mix of the two, which we have not priced.

Using these figures

You're welcome to quote anything on this page. Please cite it as BowlPrice, Pure Pet Food price history, with the date of the reading you use, and link here if you can. The licence covers what you may republish, and the readings behind every figure are available on request from hello@bowlprice.co.uk. Every brand we track, side by side, is in the UK fresh dog food price index.

BowlPrice earns referral commission from some of the brands we track. It plays no part in what this page records, and there is no referral link on it. How we make money.